For T2’s Festive campaign, I crafted a range of digital assets to bring the brand’s holiday spirit to life across multiple touchpoints.

🔸 Interactive Web Banner Design – Designed dynamic and engaging web banners to enhance the online shopping experience and drive conversions.

🔸 Social Media Outputs – Created a mix of static and motion graphics tailored for different platforms, ensuring maximum engagement and shareability.

🔸 Animation for In-Store Digital Screens – Developed vibrant animations to capture attention in-store, elevating the festive atmosphere and reinforcing campaign messaging.

🔸 eDM Design – Designed visually compelling emails that aligned with the campaign’s aesthetic while optimizing for readability and click-through rates.

Art Direction: Megan Cox
Photography: Hannah McGuinness & Adam McConnell

This project showcases my ability to design cohesive digital experiences that align with brand storytelling and engage audiences across multiple platforms.